About the Client: Car Club Pte Ltd, a subsidiary of Mitsui & Co., is the largest and most established Car-Sharing operator in Singapore since 1997. Being a peer-to-peer car booking system, CarClub has a suite of ready available cars located at neighborhood estates to allow the customers to book and pick up the rented car at the nearest and most convenient location.

Client Challenge:

• A new look and feel to the site that is modern and user experiences incorporated for a seamless car booking procedure.
• A Content Management System to allow admins to manage the website contents.
• Backend integration to the booking systems.

The Solution:

Content Management System
WordPress was the chosen CMS engine for the website.
Customization of WordPress according to Car Club requirements.

Designs
Develop a modern look and feel to the web design. Visually, we take into consideration that the images used must include human elements to reflect the target audiences Car Club is reaching out to.
Selective animation to some visual displays.
Rotating web banners to promote key marketing messages and to show the target audiences intended as per page’s contents.
The designs are responsive where adjustments are made possible for mobile views.

Content
The content flows within each web page was structured to help the customer make buying decisions. A guided contents to help the customers’ progress within the page and from page to page.
Plugins were installed to help organize the contents and to allow Admins to easily edit and manage the contents.

On-Page SEO
Keywords were identified and agreed with the client per page.
On-Page SEO was set up using plugin to allow Admins to edit the keywords, Meta Tag and Meta Descriptions easily.

Backend Integration
Pages with forms were captured and integrated back to a PHP database.
Customized coding was done to integrate registration and logins to backend systems for car booking.

The Implementation:

• Staging development site was created for the development team to set up and customize the codes for the new website.
• Testing was conducted to ensure that the site was working and integration was successful executed.
• The final approved site for production was then migrated over to the production server using Remote Access as it had to sit on a windows server.

The Challenges: The project was running on a tight schedule. We had only 1.5 months to complete the entire website from conceptualization to implementation.
We delivered. We had to code and test connection via API to old booking system and then to the new booking system within a span of 3 days.

Technologies used:

Key benefits to the client: With the new CMS system in place for the new Car Club website, the admins could easily manage and edits the website content. The admins no longer needed to rely on IT developer to make changes to the contents and web page. They were able to edit, create and archive web forms easily without the reliance of any programming coding language.

Enhanced SEO and UI/UX features make the website more attractive to the visitors and traffic.

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